Financial Coach Training for Credit Unions
There is a dramatic difference between facilitating a transaction and building a relationship. Most credit union professionals are completely comfortable with the transactions, yet struggle with asking the questions that actually build the trusted relationship required to become the primary financial institution.
THE CASE FOR FINANCIAL COACHING
This is where financial coaching comes in.
A financial coach knows how to ask the right questions, at the right time to delve deeper into your member’s financial situation. And by doing so, two things happen:
- Your member sees the credit union as more than just a vendor and instead as a trusted advisor for ALL of their finances.
- Through opening the conversation about improving the member’s relationship to money, you can recommend products the credit union offers without it being salesy. It very naturally happens because it’s in the member’s best interests.
If the goal is to increase wallet share, become the member’s PFI, and build solid lasting relationships, then adding financial coaches to your branches is a must.
MEET YOUR COACHES
Adam Carroll
Founder + Lead Facilitator
Nicholas Der
Facilitator
Molly Rose Speed
Operations Director
Our Mission
is to empower credit union professionals to have honest financial conversations that benefit members and the credit union.
Our Philosophy
We believe most people are making financial decisions based on their own personal money history, the experience their parents shared with them, and fears they have around making the “wrong” choices. By having candid conversations with our members, we can literally change their behavior and save them massively in the process.
59%
of Americans don’t have $500 in savings in case of an emergency.
– CNN Money
Trusted by 1000s of credit union professionals
“Since the financial coach training, I’ve looked at my role in collections differently. The power I have to help our members is at the top of my mind. With the right conversation, we can help them get on a strong financial footing.”
-F.Duncan, Collections
VIRTUAL ENGAGEMENTS
Online training shouldn’t be a drag, it should be fun and interactive! At NFE, we’ve leveled up on our virtual training technology to give your employees the best possible experience they can have while learning remotely. If you’re hesitant to try virtual learning, let’s talk! This is an incredibly immersive experience.
